Television for agricultural business decisions.
Every topic covered is first measured by this standard. The Market Journal crew is determined to help the agricultural producer improve his or her bottom line, to help make the business more profitable. Market Journal is produced in partnership with the Nebraska Rural Radio Network.

This Week's Show
April 25, 2025
In The Field Update | Planting Progress
It's that time of year again. Crop producers are out in full force, putting seed in the ground. Our team headed out near Aurora, Nebraska earlier this week to catch up with a producer and see how things are shaping up as planting season gets underway.
Farmers have long relied on tried-and-true methods like counting wheat stands and spikes to gauge early- or mid-season crop productivity. But those methods can be time-consuming and don't always fit well with today's high-yielding wheat varieties. Now, new technologies like image-based tools and spectral reflectance techniques are helping producers estimate yield more quickly and accurately.
This week on Market Journal, Mike Zuzolo sat down with Bryce to discuss the current market happenings. Here is their conversation form Wednesday.
We've had chances of rain, with some falling across the state over the past week. How are things looking over the next week? Nebraska Extension Ag Climatologist and "Market Journal" Chief Meteorologist Eric Hunt lets us know.
Earlier this week senator’s Deb Fischer and Pete Ricketts made a stop in Lincoln to talk about the possible renewal of the Tax Cuts and Jobs Act, set to expire at the end of the year. Also known as TCJA, this legislation has provided significant tax relief for agricultural producers since it was first passed, and its future could have a big impact on farm and ranch operations across the state.
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